Michael S. Russo
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American Dream, American Myth

4/13/2008

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Most of us have grown up with the belief that success in life is to be measured almost entirely in economic terms. Whether we have “made it” or not in life all depends upon factors like how large our home is, what sort of elaborate stuff we possess, and how many exotic vacations we can take in a given year. We have also been taught, directly or indirectly, that the greater our buying power, the more worth we have as human beings. Those who cannot—or will not—strive to become masters of capital are perceived as somehow morally deficient and missing out on what has come to be optimistically known as the “American Dream.” In fact, this dream is nothing more than a myth perpetuated by corporate-owned media to encourage the sort of excessive consumption that has driven the American economy to the point of inevitable collapse.

During the past few years, I have taken several trips to Southern Florida to visit family members living in Fort Lauderdale. Only two years ago, I remember being amazed at how opulent the lifestyle was in places like Palm Beach, Boca Raton, and Ft. Lauderdale, even compared to the excesses of my native Long Island. Skyrocketing real estate prices had encouraged speculation in the housing market, and middle class entrepreneurs were buying up all the homes that they could get their hands on in order to capitalize on what seemed to be a golden ticket to easy riches. Expensive restaurants were filled to capacity, high-end stores in mammoth shopping malls were doing record business, and sales of luxury items like yachts and sporty convertibles (a must for men going through mid-life crises) were booming.

The situation changed dramatically when I returned for this year’s visit. For one thing, due to the inevitable housing crisis housing, prices have plummeted 15-20% and sales of existing homes have dropped 28%. Visiting a colleague in Boca Raton—one of the great meccas of conspicuous consumption in the United States—I was shocked to see foreclosure signs all over the city and million dollar homes sitting vacant with no one to buy them. The situation for middle class homeowners in Florida is even more precarious, since their consumption over the past three decades has been even more inextricably intertwined with the equity in their homes. In a Sun-Sentinel poll conducted on April 4th, one-third of respondents in Broward County, where the poll was conducted, reported being afraid of losing their jobs in the current economic downturn. In short, things are not looking good for the overall health of the economy of southern Florida.

Given all this, one would assume that people--like my dear extravagant sister living in Fort Lauderdale--would begin to dramatically decrease their levels of consumption and try to live a bit more frugally—at least until this current economic storm passes. If this is happening, I have not noticed it. The high priced malls in Boca and Fort Lauderdale seem to be as full of shoppers as ever, the waiting times to get into decent restaurants doesn’t seem to have diminished at all, and the lines for $5.00 frappuccinos at Starbucks hasn’t seemed to have gotten any shorter.

All this “data” is anecdotal, of course, but it is not at all dissimilar from what I have observed elsewhere. The economy is tanking, but Americans seem incapable of doing the logical and prudent thing, which would be to cut back—perhaps dramatically—on their bloated lifestyles. As mentioned earlier, the explanation for this paradox is quite simple: the identities of most Americans are so wrapped up with their ability to consume that any attempt to reduce consumption would create a massive sense of identity-loss (If we are not the stuff that we possess, then who or what are we?).

The corporate-owned media, of course, would like to maintain this link between human identity and consumption, so everything we see on television or in the movies, or read in our daily newspapers and magazines, reinforces the idea that happiness can only be attained by buying into the materialistic lifestyle that has come to dominate American culture. But we really shouldn’t cast all the blame on greedy corporations and their media stooges. The real fault lies primarily in us. We are the ones who refuse to recognize that happiness can’t come from owning a $300 pair of sunglasses or a $500 pocketbook. Until we start to accept this ridiculously simple fact, and to change our lives accordingly, we will continue to be consumed by the very items which we ourselves so lasciviously consume.
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Economic Collapse: A Golden Opportunity?

4/1/2008

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In a bipartisan effort to stem the tide of home foreclosures that are threatening to bring down the American economy, members from both parties in Congress are working on new legislation to assist struggling homeowners. Some ideas being tossed around are:
  • 200 million dollars to expand counseling programs for those at risk of foreclosure
  • 10 billion dollars in tax-exempt bonds for local housing authorities to refinance subprime loans.
  • 4 billion dollars in grants to local governments to buy foreclosed properties.
  • 15,000 in tax credits for the purchase of foreclosed homes currently sitting vacant on the market. (NYT 4/2/08].
My basic problem with legislation of this sort is that I question whether it will really help those who deserve assistance the most - poor and working class families that were suckered into taking on mortgages that they really couldn't afford. Instead, it seems like a gift to the irresponsible banks and mortgage companies that pushed subprime loans in the first place, since they are not really being asked to take serious losses for their risky behavior.

With the exception of the first proposal, which has some merits, the legislation being offered will ultimately do nothing more than fuel another round of speculation in the housing market. Haven't we had enough gambling already in the housing market? Do we really need vulturous housing speculators to try to profit yet again from the misery of beleaguered homeowners? Aren't these many of the same people who brought on the housing crisis in the first place?

I have two additional - and prehaps more fundamental - problems with legislation of this sort: first, it makes prudent taxpayers, who have done the right thing by living within their means, foot the bill for those who were reckless and irresponsible in their behavior. Most Americans are hardworking and live fairly frugal lives, usually purchasing homes that they can reasonably afford given their levels of income. Many of these noble creatures probably would have loved to have been able to move into more spacious homes in more attractive communities, but recognized the imprudence of stretching their resources too thin. In short, these people, who ought to be rewarded for their fiscal responsibility, would actually be punished by having to bail out their recklessly selfish neighbors.

Second, the legislation being proposed fails to recognize a basic problem with the American economy that everyone is afraid to acknowledge--namely, that it is fundamentally unsound and needs to be dramatically reformed if it is to survive in the 21st century. The kind of freemarket capitalism that we advocate here in the U.S. is almost exclusively focused on short-term (i.e., quarterly) growth at the expense of long-term economic sustainability. In order to achieve the exorbident levels of growth that corporations have come to expect, Americans since the 1970s have been conned into spending more and more of their disposible income on crap they don't really need. Once Americans went though all of their savings to buy bigger homes, flashier cars, and more stylish refrigerators, multinational corporations had to figure out a way to keep them consuming when the logical thing for Americans to have done would have been to reduce consumption and pay off their debt.

This is where cheap credit came into play - mainly in the form of easily attainable credit cards and home equity loans. But now Americans have been driven into the highest levels of personal debt since the depression, and they can't tap into the equity in their homes because they are worth less than they paid for them.

In short, the "hens have come home to roost," and the result must inevitably be a collapse of our finacial systems, one of the most severe recessions that we have seen in some time, and large-scale suffering for the most vulnerable Americans. The very nature of American free-market capitalism necessitates this end. Pray to whatever gods you worship for deliverance, but nothing short of a miracle will save our economy.

I am convinced that there will be an economic melt-down during the next few years. But that doesn't mean that everyone need suffer equally. Those Americans who have practiced the art of voluntary simplicity already know how to survive in a world where goods become more expensive, jobs more scarce, and earning more meager. Those who know how to live happily with less will do just fine. And one positive thing that could come out of this economic crisis is that even more Americans will come to the realization that the consumptive lifestyle neither brings happiness nor peace. Rather than looking at the housing crisis as an unmitigated disaster, then, we should perhaps begin to see it for what it really is: a golden opportunity for all of us to reconsider how we our living our lives and take the necessary steps to live more simply and sanely.
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